Table to Contents

 

 

  1. Getting Started
  2. Obtaining Short Codes
  3. Setting up a Campaign
  4. General Questions (New Zealand short codes)
  5. Receiving Payment

 

 

Getting Started


What is Premium SMS?

Premium Messaging - a Subscription or Non-Subscription Service provided via a mobile handset where the Customer is charged a rate above the basic Carriage Charge. 

Premium SMS is a mechanism whereby the mobile phone user or end user pays a premium for either sending or receiving a text message, usually to a short code or short number. 

The premium charge is billed on the mobile phone bill or deducted from prepaid credit. A portion of this premium charge is shared with the content provider and content service provider. 


What is the typical timeframe for implementation?

While implementation varies greatly depending on the nature of the campaign, the following timetable can be used as a rough estimate.

  • 8 weeks prior to launch: complete application form, obtain carrier approval. 
  • 6 weeks prior: short code is approved. 
  • 3 weeks prior: short code is provisioned. Start of transmission and billing integration testing. 


For specific information on short codes in different countries 

 

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Obtaining Short Codes


What is a Short Code?

A short code number is telephone number, normally 3-6 digits in length (5 digits in the US, 4 in NZ, 6 in Australia), which is specific to a network operator (or a number of networks if they have formalized an agreement between them). 

A short code number is allocated to you for your Premium Service and you may be able to choose it from a range of available numbers. 


Why do I need a Short Code?

There are 2 reasons why you need a short code:

  1. A short code is the number associated with your application, and gives mobile-users the possibility to send a message to your application. 
  2. A short code is associated in the carrier's billing systems with a premium charge. For MT billing sending a message from your application's short code to an end-user will trigger the premium billing to the users handset. For MO Billed short codes the mobile message to your number will trigger the billing to the handset. 

 

In addition to these technical reasons, there are significant commercial reasons to obtain a short code. Short codes are easier for customers to remember, and some short codes have great branding potential.


How do I obtain a Short Code?

Bulletin can manage the process for you. You need to fill out the order form to obtain short code approval as well as pay the required short code lease fees. Please contact us to get the process started.


Can Bulletin help me obtain carrier approvals?

Yes, Bulletin can manage the approval process for you. You fill out the order form and we do the rest. We will identify possible problem areas and help you correct those so as to maximize your chances for speedy carrier approval.

 

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Setting up a Campaign


What types of content are acceptable?

Carrier content guidelines may vary depending on the location of the service, but can be summarized as follows:

No adult, gambling, violence related content, or content that is unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethically or otherwise objectionable. Also not allowed are services that facilitate illegal activity, promote violence, promote discrimination, promote illegal activities, or incorporate any materials that infringe or assist others to infringe on any copyright, trademark, or other intellectual property rights.


How do I connect my application to the various carriers?

By working with Bulletin, you will only need one connection to our platform, either using our API with the REST or SMPP interface. Bulletin takes care of the routing and billing interfaces with the various carriers. See the Developer Guide for technical specifications.


Where can I find the API details?

Bulletin offers REST or SMPP interfaces. See the Developer Guide for technical specifications.

 

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General Questions (New Zealand short codes)


Do we need all operators to certify us before we launch service?

Yes, Bulletin liaises with the operators on your behalf.


Is there any constraint on the adult content? Are there any guidelines for our reference?

See the Telecommunications Carriers Forum for guidelines.


Will the operator(s) or Bulletin notify us when there is service downtime?

Bulletin will provide notifications at the earliest opportunity of both scheduled and unscheduled downtime.


How long does provisioning of short codes & price points take?

Usually this is 2 weeks from when a completed application is accepted by the carriers. Our recommendation is to allow 4 weeks, even longer if the service can be construed as "ambiguous" by the carriers. 

Changes to price points can take significantly longer. 


How many digits does a short code have? Does the 1st digit need to be start with "zero"?

Short codes are either three or four digits. They cannot begin with '0' or '1'.


Are there any guidelines to determine whether users are active or not?

No specific information is available from the carriers. Approach is to send to the number and to check the Delivery Receipt. 


Does Bulletin provide a Carrier Look-up function i.e. dipping? If so, any quota or restriction on such function?

Bulletin has direct access to the New Zealand Industry Portability Management System (IPMS). This enables Bulletin to accurately and reliably route messages to the correct carrier. When you submit a message.


Do we need to use new product code for new campaign?

Each campaign for a shortcode needs to be separately approved by the carriers - this is especially important where any above-the-line advertising will be used to promote the campaign. 


Does Bulletin provide us Handset Discovery API service?

No.


Any specific retry policy for PSMS in NZ?

Yes. See the Mobile Messaging Service Codes for specific details. A copy can be obtained from The Telecommunications Carriers' Forum Inc.


Can your service support UTF 8?

We support the standard GSM encoding standards and UTF 16.

 

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Receiving Payment


What can I charge my end user?

Each network operator is responsible for setting its own range of rates from which you can choose one to charge your customer. Therefore it is possible that you may have to charge a different tariff from operator to operator. In some cases, certain carriers will impose different rates, i.e. text 2 win services may have be differently priced on some carriers.

 

We recommend you use one of these common price points for your cross carrier campaigns since it will simplify your marketing and communication efforts to promote your service to end-users.


Do carriers offer MO or MT billing?

Carriers prefer to charge on the Mobile Originate (MO) message but do also offer MT billing.


What are the costs involved in setting up a campaign?

There are two types of costs involved in setting up a campaign:

  1. Short code provisioning costs. These are the costs for provisioning the short code on the various carrier networks. 
  2. Service charges. These are the costs for setting up and maintaining the service (eg Bulletin Connect) between you and Bulletin. 


What are the short code provisioning costs?

Some carriers are charging a fixed fee to provision a short code on their network and complete the end-to-end testing for message routing and billing. Hence, the short code provisioning cost, which is a one-time cost, incurred with every new short code launch.


What are the service charges?

Service charges are the setup and maintenance fees charged by Bulletin for implementing a connection to the platform, and maintaining such connection according to the agreed SLA. These costs include all technical and commercial assistance in implementing cross-carrier premium campaigns, such as obtaining carrier approvals, assisting you with the integration, performing end-to-end short code testing, etc..


What are the revenue share rates?

The revenue share rate is the rate Bulletin pays back to you based on the number of messages successfully billed by the carrier per month.


What about charge-backs?

Contractually, carriers have the possibility to credit end-users, and deduct such credit from the revenue share. If this occurs, Bulletin will provide a full statement of revenue share and charge-backs.

 

Charge-backs are not a common occurrence.


What are the payment terms for the revenue share?

Carriers are paying Bulletin between 15 and 60 days after the end of the month in which the charge occurred. Bulletin will pay you within 15 days after receipt of carrier out payment. Depending on the out payment this may that the form of a credit note or cheque.

 

See the Short Code Revenue Share Process for more information.


What about end-user refunds?

You assume full responsibility for refunding end-users when the situation arises. Bulletin assumes no responsibility for refunding end-users.


How is revenue share determined?

Revenue share is determined from the confirmed billing statistics provided by the carriers between 15 and 60 days after the month in which the charge occurred. The carriers take their predetermined share of the revenue from a campaign and make an out payment to Bulletin the remainder. Bulletin passes to you your share of the revenue while retaining a prearranged share.


What is the revenue share and invoicing process?

At the end of each month you will receive a report card for each short code giving a summary of traffic that has passed through Bulletin. This is an indication only and only the carrier data will be used for calculating the revenue share. The carriers provide their data between 15 and 60 days after the billing month when Bulletin will then calculate the revenue share and excess message costs that will be included in the next monthly invoice.


Will I get paid for all my submitted messages?

You are compensated based on the number of messages the carriers report in their billing statistics.

 

From past experience, the number of submitted messages and the number of billed messages often do not match but generally the difference is within 3-10% of the submitted messages. Reasons for failed billing may be insufficient credit (only for prepaid cards), charge-backs, etc.

 

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